Are you having trouble getting your audience to take action from your marketing? In today’s episode, I’ll be sharing some quick and easy fixes that you can implement THIS WEEK that will boost your customer conversion.   Calls to action are crucial for getting your audience to take action. Every single piece of content you create […]

What do my six month old baby’s sleep schedule and your marketing strategy have in common? More than you think. We have been struggling a lot recently when it comes to my son Luca’s sleeping schedule. We tried everything under the sun (or moon, more accurately), but nothing seemed to be working. Most experts say […]

On a scale of 1-10, how well do you know your customers? If your answer isn’t 10, grab a notebook and a pen, because we’re going to get you there. This episode is all about my unique approach to market research and how you can use it to get to know your ideal customer and […]

Have you ever gone to start working on building your marketing strategy and then you had no idea where to start? There are seven pillars that make up your marketing strategy and defining them first allows you to build the foundation to then fully build out a marketing strategy for your local business that helps […]

Every single one of your customers has a journey for how they become aware of your business, learn more about what you do and ultimately decide to do business with you. Today we’re talking about how to make this journey a cohesive experience so your potential customers truly understand what your brand is all about.  […]

In my years of experience working with small business owners, I’ve noticed that we tend to put getting professionally branded photos done on the back burner. Whether it’s because we don’t feel ready to have our photo taken or because our iPhone cameras seem to do the trick, hiring a professional photographer often isn’t a […]

Today’s episode of the Marketing Your Local Business Online Podcast is going to be a little different, because I want to take the time to have a raw and honest conversation about a topic that is extremely important to me: mental health and how it pertains to us as small business owners. Local business owners […]

The Top Reasons Marketing Fails & How to Avoid It After pouring your heart and soul into your business and marketing strategies, it can be pretty devastating when you don’t get the results you were hoping for. It’s easy to place the blame on yourself or tell yourself you failed. But in reality, everyone runs […]

Have you been guilty of seeing another business with more followers than you and feeling bad about yourself? Or have you saw a competitor’s content and thought I wish I could be at the level they’re at? Or even worse have you compared and nitpicked yourself to the point that you feel like you shouldn’t […]

Email marketing has a rate of return of 3,600%. Yes, you read that right! That means for every $1 spent on email marketing, business owners see an average of $36 in return. That’s the highest rate of return for any paid marketing that I’ve seen. So if you don’t already have email marketing set up, […]